Bridgestone Tires sought ROI Logic to review their paid search campaigns for inefficiencies. Our audit uncovered optimization opportunities that saved costs and maximized ad performance.
Challenge
Bridgestone’s SEM campaigns were riddled with inefficiencies—low-performing keywords and poorly optimized bidding strategies burned through their budget.
Bridgestone was overspending on generic keywords with low purchase intent, while missing opportunities to capitalize on high-converting search terms like “buy winter tires near me.”
Goal
To reduce wasted ad spend by 30% and improve overall ROI for their flagship tire campaigns.
Bridgestone wanted to ensure every dollar spent was driving measurable outcomes, particularly for seasonal and high-demand products like winter and all-terrain tires.
Result
We identified $500k in wasted spend and restructured their campaigns to deliver a 70% improvement in ROI, driving higher-quality leads at lower costs.
By introducing geo-targeting, refining bidding strategies, and pausing underperforming keywords, Bridgestone achieved a leaner, more effective SEM strategy that drove measurable results.