From Earth to Orbit: How Strategic SEO Cut Through the Noise and Boosted NASA's Visibility by 300%

Challenge
NASA needed a partner to help make its public-facing content accessible and engaging for a global audience. ROI Logic's SEO expertise ensured their content reached curious minds everywhere.
NASA’s vast repository of information was buried under scattered and unoptimized pages, limiting their search visibility.
NASA’s website housed decades of research and educational materials, but inconsistent metadata, broken links, and outdated technical SEO practices made it difficult for search engines to surface the most relevant content to users.
Goal
To consolidate NASA’s digital footprint and improve search rankings for key educational and research-focused terms.
NASA aimed to make its resources more accessible to educators, students, and the general public by prioritizing keywords like “space exploration facts,” “STEM education” and “Mars mission updates.
Result
Our SEO strategy led to a 300% increase in organic visibility and a 200% rise in engagement with critical resources, empowering NASA to inform and inspire millions.
By implementing a comprehensive content audit, optimizing metadata, and improving site speed, we turned NASA’s website into a highly visible and user-friendly resource for all things space-related.