Bose partnered with ROI Logic to fine-tune their online presence through a data-driven SEO strategy. By identifying high-converting search terms and optimizing their content architecture, we helped Bose connect with audiophiles worldwide.
Challenge
Bose’s online traffic was plateauing due to outdated content structures and fierce competition for top-performing keywords in the electronics space.
Despite its strong brand recognition, Bose’s key product pages were outranked by competitors in search results. Their website’s structure was overly complex, making it difficult for search engines to crawl and index content effectively.
Goal
To increase organic traffic by 150% within three months while improving keyword rankings for their flagship products.
Bose wanted to dominate the search landscape for high-value terms like “noise-canceling headphones” and “wireless speakers” while ensuring their blog content served as a trusted resource for tech-savvy users.
Result
Our 90-day sprint led to a 250% surge in organic traffic, with several high-priority keywords ranking on the first page. This resulted in a $1.8M increase in eCommerce revenue.
By restructuring Bose’s website to improve crawlability, optimizing on-page elements, and creating targeted content, we not only drove traffic but also increased purchase intent, resulting in a significant revenue boost.