Hermès teamed up with ROI Logic to craft a social media strategy that embodied their brand's timeless elegance while engaging a younger, digitally native audience.
Challenge
Hermès struggled to strike a balance between maintaining their luxury appeal and creating content that resonated with younger audiences on social platforms.
Hermès’ traditional tone and imagery didn’t translate well to the fast-paced and dynamic nature of social media, leaving them underrepresented on platforms like Instagram and TikTok.
Goal
To create a social media strategy that increased engagement by 30% while maintaining Hermès’ aspirational brand image.
Hermès wanted to showcase their craftsmanship and heritage while experimenting with modern storytelling formats like Reels and Stories to captivate a younger demographic.
Result
Our strategy delivered over 2M impressions and a 40% boost in engagement, proving that luxury can thrive in the digital age.
Through a mix of influencer partnerships, video content, and targeted ad campaigns, Hermès successfully bridged the gap between tradition and contemporary relevance.
